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As a WooCommerce store possessor, yous probably know that email marketing is important. It gives you a adventure to connect with your customers on your ain terms and without needing to pay for ads on platforms such as Facebook and Google.

But how can you actually get started with electronic mail marketing for your WooCommerce store? What types of emails should yous be sending? And once you have that knowledge, how tin can yous actually go nigh sending those emails?

Even if yous know that you should be "doing email marketing" for your shop, those questions tin make it a chip intimidating to get started.

Email marketing doesn't have to be scary, though. With the proper noesis and tools, yous tin set up an effective electronic mail marketing strategy for your store, all without leaving your WP Admin.

In this post, you'll learn what types of emails your store should be sending. Then, yous'll learn how to grow your email lists, ship 1-off emails, and set up effective WooCommerce electronic mail automation strategies using the MailPoet plugin.

Allow'south dig in!

What Types of Marketing Emails Should WooCommerce Stores Ship?

When you're talking nigh WooCommerce email marketing (and eCommerce email marketing in general), at that place are 2 wide buckets that your emails can fit into:

1-off electronic mail blasts – these are emails that you manually ship to some or all of your customers. You might schedule them in advance and you can still fix a sequence of multiple emails, but the key idea is that you're manually choosing when to send each e-mail.
E-mail automations – these are emails that are automatically triggered past a shopper's actions, such as them purchasing a specific item or abandoning items in their shopping cart. You don't demand to manually send these – you simply tell your email marketing tool something like "send this email to every person who purchases X product for the beginning time".

Allow'south go through both types of emails…

One-Off Email Blasts

One-off electronic mail blasts help inform your customers nigh sometime events such as sales, announcements, new product launches, and and so on.

For example, let's say you're running a big vacation auction. Sending an e-mail to all of your shoppers will drive traffic to the auction and, consequently, boost your revenue and sales numbers.

To transport this e-mail, you would open up up your email marketing tool, write the text, add together some visuals, and then send information technology correct abroad or schedule it in advance.

That is, these types of emails require some transmission effort on your part, only that effort is worth it considering you tin engage your customers and drive traffic to important promotions.

Electronic mail Automations

Email automations are emails that your store automatically sends based on a user'southward actions.

These types of emails tin offer an excellent return on investment (ROI) considering of that automation. One time you prepare up your automation sequences, they'll run on autopilot in the background to boost your shop's sales.

There are a lot of different ways that you lot can automate your store'due south emails, but here are 2 of the most popular and highest-value automations:

Abandoned cart reminders
Postal service-purchase follow-ups

Abandoned Cart Reminders

An "abased cart" is when a shopper adds one or more items to their cart only doesn't consummate their purchase.

Yous'd exist surprised by how high this rate is – the Baymard Institute put together numbers from 44 dissimilar studies and found the average cart abandonment charge per unit to be around seventy%.

Now, many of these shoppers were never going to brand a purchase. But 70% is a large enough number that finding means to recover even a tiny fraction of those abased carts can make a huge improvement to your shop's bottom line.

Notation – "recover" in this context means convincing the shopper to come back to your store and complete their purchase.

Abased cart reminder emails give you a chance to recover those carts by letting you automatically ship one or more than emails to shoppers who've abandoned their carts.

Typically, you'll want to send these emails in a series. In the first electronic mail, you might want to just remind the shopper to check out. In subsequent emails, you can offer a special coupon code to add a little incentive.

And gauge what – these automatic emails piece of work pretty well. Klaviyo found that abandoned cart emails can recover 3-5% of abased carts on boilerplate.

That might non sound similar a lot, but let's do the math:

If your shop'due south abandoned cart rate is 70% (the average) and you recover 5% of abandoned carts (at the higher terminate of average), yous just boosted your store'southward orders by a whopping 12%!

What result would information technology have on your store's bottom line if your orders were 12% higher than they are right at present? It certainly wouldn't hurt, right?

Even recovering just three% of abandoned carts would withal hateful ~7% more orders for your store, which is nothing to sneeze at.

Post-Buy Follow-Ups

Mail-purchase follow-ups are emails that your store automatically sends to a shopper after that shopper makes a buy. Yous can utilise these emails to:

Boost your sales by encouraging shoppers to place more orders/buy more than items.
Maintain appointment with your shoppers.
Help your shoppers get value from the products that they've purchased (which makes them happier and more likely to remain customers).

One mutual strategy is to send an email after a shopper makes their first buy at your store. Your goal for this email is to thank the shopper for their purchase and encourage them to make another purchase in the future. Many stores will include a special coupon in this email equally an incentive for the shopper to brand some other buy.

Another strategy is to send a follow-upwards email after a shopper purchases a specific product. You could use this opportunity to provide the shopper with information on how to go value from the product, or yous could share similar products that you think the shopper might be interested in (or both!).

How to Use MailPoet for WooCommerce Email Marketing

At present that yous know the theory backside WooCommerce email marketing, allow's get into the next important question – how can you lot ready these types of email marketing strategies for your WooCommerce store?

To implement everything that we discussed higher up, y'all can utilize the MailPoet WordPress plugin.

MailPoet is a full solution for WooCommerce email marketing that lets you manage everything without leaving your WP Admin.

You'll be able to:

Abound your email lists using forms and/or by letting shoppers opt in during checkout.
Design your emails using a visual, elevate-and-drib interface.
Segment your customers based on cardinal details such as their lifetime customer value, number of orders, so on.
Transport ane-off electronic mail blasts to some or all of your shoppers.
Set the types of automation sequences that we discussed above, including built-in functionality for abased cart reminders and post-purchase follow-ups.

Once you send your emails, MailPoet will give y'all detailed analytics on both engagement and the actual revenue that each e-mail drives. This lets you see exactly how effective your email marketing efforts are and brand improvements where needed.

MailPoet also includes its ain electronic mail sending service, which means yous tin can be confident that your emails volition make information technology to your shoppers' inboxes.

In this mail service, nosotros're focused specifically on using MailPoet for email marketing, but MailPoet also lets you customize your WooCommerce transactional emails and improve their deliverability. If y'all're interested in those features, we take a separate guide on using MailPoet for WooCommerce transactional emails.

MailPoet is 100% free to send unlimited emails to upwardly to 1,000 subscribers. One time your store grows past 1,000 subscribers, MailPoet's paid plans beginning at $thirteen per calendar month.

Hither'due south how to employ MailPoet to boost your WooCommerce e-mail marketing efforts…

How to Set Up the MailPoet Plugin

To get started, you first need to set upward the MailPoet plugin and connect it to your WooCommerce shop.

First, install and activate the complimentary MailPoet plugin on your site. If yous're not sure how to do that, we take a guide to installing WordPress plugins.

Then, go to the new MailPoet tab in your WP Admin to complete a curt setup wizard.

On the first screen, enter your "From Name" and "From Address". Your customers will see these details when they receive emails from your store:

Next, you'll get some optional steps, such as enrolling in anonymous usage stats and joining a gratis course from MailPoet.

When you reach the fourth step, click the button to sign up for MailPoet Premium. Again, MailPoet Premium is 100% complimentary to transport unlimited emails to up to ane,000 subscribers. Yous simply need to pay when your store grows by i,000 subscribers:

After signing up for MailPoet Premium, yous'll receive a license primal that you can add to the plugin's settings to connect your account.

In the last step, you can connect MailPoet to your WooCommerce store. If you decide to import your existing customers as subscribed contacts, make sure that they've opted in to receiving marketing emails from you:

Now, you're ready to go started with your email marketing efforts!

How to Grow Your E-mail Lists

Before you lot tin can get-go sending your shoppers marketing emails, yous first need to get their permission to ship them marketing emails, AKA their "opt in".

MailPoet gives you two chief options for growing your list – nosotros recommend employing both strategies in your shop.

First off, y'all can add an opt-in checkbox to the WooCommerce checkout page that gives shoppers the option to opt-in to marketing emails when they're making their purchases:

To enable this feature in MailPoet, become to MailPoet → Settings in your WP Admin. So, click on the WooCommerce tab and make sure to check the Opt-in on checkout box. Below that, yous can also customize the opt-in message text:

Second, MailPoet lets you build your own opt-in forms using blocks and the WordPress editor. You can create inline forms, popups, notification bars, and more than.

To create a new opt-in form, get to MailPoet → Forms and then click the New Form button. You lot can choose from one of the pre-made templates or outset with a blank form:

And then, you lot'll exist able to customize your class using the WordPress editor. MailPoet will besides testify y'all a welcome video that explains how the editor works:

How to Segment Your Shoppers

Segmenting your shoppers into different groups can be a nifty way to optimize your efforts, especially when you're sending one-off email blasts. For example, you might desire to transport different emails to your loyal shoppers versus people who oasis't fabricated a purchase all the same.

With MailPoet's built-in segmentation rules, you can easily set up these targeting segments and use them when sending emails.

To create a new segment, go to MailPoet → Lists and then click the New Segment button. Yous tin can then use the WooCommerce segment weather condition to filter out customers with a minimum total spend, who purchased certain products or types of products, and more:

How to Send Manual Email Blasts

Nosotros'll evidence yous how to set up email automation in a second, merely first, let's talk most how to manually transport one-off email blasts. Y'all can use these to denote sales, share important notifications, launch new products, and more.

To create a new email, become to MailPoet → Emails and then click New Email. For a one-off email nail, y'all'll want to create a new "Newsletter" email:

You'll then have the option to choose from one of MailPoet's pre-made email templates or blueprint your own from scratch:

In one case you choose your starting point, you'll be in MailPoet'due south visual, drag-and-drop email builder. You can…

Add new content using the content elements.
Create custom layouts using the column elements.
Customize the general style of your e-mail.
Customize the style of individual elements past clicking on them.

Y'all're as well able to enter your email's subject line and preview text in this interface:

Once yous're happy with your email's blueprint, click the Side by side push button in the summit-correct corner.

On the concluding screen, you can configure some nitty-gritty details virtually your electronic mail:

Lists – choose to send your email to all customers or to specific lists or segments.
Schedule information technology – yous can either send the electronic mail right away or schedule it to send at a certain fourth dimension.
Send and Reply-to – y'all can customize the contact details for this email.
Google Analytics Campaign – you tin can link your email to Google Analytics then that you can track information technology.

When yous're ready to send your e-mail, click the button to Send (if sending correct away) or Schedule the electronic mail:

If you're not ready to ship the e-mail quite even so, you can also save it equally a typhoon so that you tin can come up back to it in the time to come.

How to Ready Upwardly WooCommerce Abased Cart Emails

Every bit we discussed above, automated abased cart reminder emails are a bully way to try to recover some of your store'southward abased carts.

MailPoet includes a congenital-in abased cart reminder feature that lets you ship a single email or a sequence of multiple emails. MailPoet recommends sending 3 emails in a sequence – you lot tin can read about abased cart email best practices if y'all're interested in learning more.

To go started, become to MailPoet → Emails and click the New Email button. Scroll downwards to the WooCommerce emails department and click the Prepare push for the "Abandoned Shopping Cart" electronic mail:

Outset, you'll choose when to transport the electronic mail. For the first email, the default of 30 minutes later on the last page load is a skillful starting point:

Next, you tin choose one of the special abandoned cart reminder electronic mail templates:

You can so customize your electronic mail using the same visual editor from above. The key detail hither is that you get an Abased Cart Content chemical element that will automatically insert the items that each shopper abandoned in their cart:

On the last screen, you tin can configure a few terminal details. When you're ready to activate your automation, click the Activate push:

To add more than emails to your sequence, you can repeat the same steps. Just make sure to cull a unlike timing sequence for each email. A good starting betoken is the following:

Showtime email – 30 minutes afterwards the abandoned cart.
2nd email – 24 hours after.
Third email – 72 hours afterward.

How to Set up Up WooCommerce Post-Buy Follow-Up Emails

Another very useful WooCommerce e-mail marketing strategy is sending mail-purchase follow-upwards emails.

MailPoet lets you send three different types of automatic follow-upwardly emails:

Starting time Purchase – your store will ship this email afterwards a shopper makes their first purchase, regardless of what product(s) the person bought.
Purchased This Product – your store will send this email to shoppers who purchased a specific product for the commencement time.
Purchased In This Category – your store will send this email to shoppers who purchased any product in a specific product category for the outset time.

For example, one pop strategy to encourage commencement-time buyers to become echo customers is to ship them a special coupon lawmaking afterwards their first purchase. This coupon code encourages them to brand a second buy which hopefully gets them in the habit and converts them into a long-term customer.

To create a mail service-purchase follow-up email, get to MailPoet → Emails and click the New Email button. Then, choose the blazon of follow-up that you want to create. For this instance, we'll do a "First Purchase" follow-up electronic mail:

On the first page, yous tin can cull the timing of the email. You could send it immediately after the person's first purchase, or you lot could await Ten hours, days, or weeks:

Equally with the other types of emails, you can then choose a pre-made template and design it using MailPoet'south editor.

You tin edit your sending details and activate the email on the concluding screen, just like you did for the abandoned cart reminder emails.

And that it's information technology!

If you'd like to fix up other types of post-purchase emails for products or production categories, you can repeat the same steps.

Get Started With WooCommerce Email Marketing Today

WooCommerce email marketing is a great way to connect with your shoppers and heave your store'due south revenue.

One time you lot build a list, y'all tin can send out one-off blasts to promote one-fourth dimension events and announcements. Beyond that, y'all can likewise gear up email automation rules to grow your store on autopilot.

For the easiest way to get started with WooCommerce electronic mail marketing, you can utilise the MailPoet plugin.

MailPoet helps you build your email lists, manage and segment your subscribers, and send one-off or automatic marketing emails – all without leaving your WP Admin. You'll as well get built-in analytics and then that you can encounter how effective your email marketing efforts are at driving acquirement.

If you're fix to get started, install the costless MailPoet plugin today. And if y'all desire to acquire how to use MailPoet to become beyond marketing emails and also meliorate your store's transactional emails, check out our guide to WooCommerce transactional emails.

Finally, if you're notwithstanding in the early stages of planning your store, click here to learn how the WordPress.com Pro programme can handle all of the technical details of running a WooCommerce shop for you and so that yous can focus on implementing tactics like email marketing instead of messing effectually with technology.

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